TV commercials offer one of the most accessible entry points into the Hong Kong entertainment industry. From iconic MTR ads to Cantonese-language brand spots, the city produces thousands of commercials each year. Unlike film or television drama, commercial casting often seeks real people rather than trained actors, making it an ideal starting point for newcomers. This guide walks you through the practical steps to get your first TV commercial role in Hong Kong.

1. Understand the Hong Kong TV Commercial Landscape

Hong Kong’s advertising market is among the most competitive in Asia. Major advertisers include McDonald's Hong Kong, HSBC, Cathay Pacific, PCCW, and Henderson Land. Commercials range from high-budget productions filmed in Tseung Kwan O studios to low-budget online videos for local brands. Casting needs vary widely: children, families, office workers, elderly, and even pets.

The industry is divided into two main streams: Cantonese-language commercials (the vast majority) and English/International commercials (often for luxury brands or tourism). If you are not fluent in Cantonese, you can still find roles in English commercials or as a background extra.

Understanding this landscape helps you target the right agencies and castings. For a broader overview of starting a talent career, read our Complete Guide to Starting a Talent Career in Hong Kong.

2. Build Your Foundation: Headshots and Portfolio

Before you approach any agency, you need a professional headshot. For TV commercials, agencies and casting directors want natural, approachable photos — not glamour shots. You need at least two looks:

  • Close-up headshot (face only, neutral expression and smile)
  • Three-quarter or full-body shot (casual clothing, clear view of your body type)

Cost: A professional headshot session in Hong Kong ranges from HK$800 to HK$2,500 depending on the photographer. Studios in Causeway Bay and Central are common. Avoid using selfies or heavily edited photos.

If you already have a portfolio from modeling or acting, update it with commercial-friendly images. For detailed advice on building a portfolio, see Model Portfolio Tips for Hong Kong.

3. Register with Reputable Casting Agencies

In Hong Kong, most TV commercial roles are cast through agencies. Below are established agencies that regularly cast commercials:

  • Model One – One of the largest, casting both models and actors for TVCs.
  • CalCarries International – Specialises in commercial talent, including children and families.
  • Sunny People – Known for casting extras and supporting roles.
  • Elite Model Management Hong Kong – Handles high-end commercial and fashion.
  • Liberty Casting – Focuses on English-speaking talent for international brands.

Registration is usually free. You submit your photos and measurements online, and if the agency likes your look, they will call you for castings. Be prepared to wait — it can take weeks or months.

⚠️ Warning: Never pay upfront fees to an agency. Legitimate agencies earn from commissions after you book a job (typically 20% of your fee). For more on this, see Red Flags in Talent Agencies: Hong Kong.

4. Prepare for Auditions and Castings

Once you are registered, you will receive casting calls via email or WhatsApp. Typically, you will be asked to attend a casting session at the agency or directly at the advertiser's office. Here is what to expect:

  • Slate: State your name, age, height, and sometimes a short introduction in Cantonese or English.
  • Side profile and 360-degree turn on camera.
  • Read a script (if a speaking role). You may be given the script on the spot.
  • Act a simple scenario: e.g., “You just tasted a delicious drink — show your reaction.”

For audition preparation tips, read our Acting Audition Preparation in Hong Kong.

What to Wear

Dress as the character would — but if not specified, wear solid, neutral colours (no logos, no busy patterns). Bring a change of clothes if you can. Avoid heavy makeup; go for a clean, natural look.

5. Understand Commercial Rates and Contracts

Rates for TV commercials in Hong Kong vary widely based on usage, duration, and your experience. Below are typical ranges (as of 2025):

  • Background/Extra: HK$500 – HK$1,500 per day
  • Principal (speaking role): HK$3,000 – HK$15,000 per day
  • Child talent: HK$1,000 – HK$5,000 per day (plus guardian fee)
  • Buyout (unlimited usage, 1 year): HK$10,000 – HK$50,000+

Rates are negotiated with the agency. Always ask about usage rights: a commercial that airs across Asia pays more than one that only runs on local TV. Get everything in writing — a standard Hong Kong Actors’ Equity contract is recommended. For more on contracts, see Understanding Talent Agency Contracts in Hong Kong.

6. Gain Experience and Build Your Reel

Your first few jobs may be low-paid or even unpaid (student films, spec commercials). These are valuable for building your showreel. A showreel is a short video (30-60 seconds) showing your best on-camera moments. For commercials, a compilation of 3-4 spots is ideal.

You can also take acting classes to improve your skills. In Hong Kong, reputable schools include:

  • Hong Kong Academy for Performing Arts (HKAPA) – Part-time courses available.
  • King’s Glory Education – Offers commercial acting workshops.
  • Shaw Brothers Studio – Occasional training programmes.

For a full list of drama schools, see Best Drama Schools in Hong Kong.

7. Network and Stay Persistent

The commercial industry in Hong Kong is relationship-driven. Attend industry events, follow casting directors on social media, and keep your profile updated on agency databases. Many roles are filled by referrals.

If you are new to the industry, also consider registering as a model — many commercial actors start as models. See our How to Become a Model in Hong Kong guide for more.

Finally, be patient. The average time from registration to first booking is 3-6 months. Keep improving your skills, update your photos regularly, and stay positive.

Related Articles

  • The Complete Guide to Starting a Talent Career in Hong Kong
  • How to Become a Model in Hong Kong
  • Model Portfolio Tips for Hong Kong
  • Acting Audition Preparation Guide for Hong Kong
  • Best Drama Schools in Hong Kong